Understanding Color Theory is Critical to Your Success as a Floral Designer! Of all the elements of floral design, color is undoubtedly the ingredient that draws the most immediate attention and causes the strongest response from your customers. Understanding and implementing basic color theory helps you make more informed choices about your use of color and makes you a stronger designer. ‘ The Florists’ Color Wheel Book and Wheel break down basic and advanced color theories in a way that is fun and easy to understand. ISBN 978-1-7355603-3-5 -- This 18-spoke color wheel and accompanying four-page guide explain, in a fun and easy-to-understand manner, everything you need to know about color, including basic and advanced color harmonies, color terminology, and tips for artfully combining colors in floral design.