If you have the desire to perfect your wedding floral sales, business and customer-service skills, and to become more professional and profitable in this segment of the industry, this is the book for you!
Written in an enchanting, friendly and easy-to comprehend manner by Alison Ellis, a practicing wedding florist for nearly two decades, this book covers it all. Included are sound advice and proven tips for:
becoming a wedding florist
finding and creating a niche for your business
selling weddings (including consultation tips)
• pricing your wedding work profitably
• planning and executing weddings
managing communications with clients—and much, much more.